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our 33 focus areas

We spent a lot of time decoding the 'Focus Areas' startups need to 'get there'. We came up with 33 of them to be your field guide so that Founders can de-risk and avoid startup mistakes.

strategy

1. Business Model Assessments

2. Value Creation Strategy

3. Value Proposition Review & Refinement

4. Scale-up Strategy

5. Avoiding Startup Mistakes

6. Key Decision Making

7. Innovation with Impact

8. Managing Business Performance

9. Governance Arrangements

10. Org Structure Planning

11. Managing Risk

12. Devising Alliances & Partnerships

people

13. Founder Well-Being

14. Hiring Founding Team

15. Aligning People & Culture

technology

16. Technology that Works for You

17. Infrastructure Planning

operations

18. Developing Customer Service

19. Controlling Operations

20. Implementation - Getting Things Done

gtm

21. Building a Community

22. Content Creation

23. Marketing (ROI)

24. Digital Marketing That Works

25. Pricing Strategies

26. Sales Effectiveness

27. Customer Retention

28. Product Management at the Core

29. Designing User Experience

finance

30. Fundraising Tactics

31. Business Fundamentals

32. Investor Relations

33. Managing Financials

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