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9 gates & indicators

We are guided by 9 gates & indicators serving as our selection compass. Founder - startup - advisor - investor fit is our aim from the get-go.


  • A leader, achiever, mobilizer, marketeer, and some one we can marry?

  • What motivates the founders and how are they showing their commitment to the business?


  • What relevant domain experience does the team have?

  • Why is the team uniquely capable to execute the company’s business plan?


  • Why do users care about your product or service?

  • What big problem does it solve?


  • What are the key differentiated features of your product or service?

  • What have you learned from early versions of the product or service?

  • Can you provide a demonstration of the product or service?


  • What is the actual addressable market?

  • What percentage of the market do you plan to get over what period of time?

  • Why does your company have high growth potential?

business model

  • What early traction has the company gotten (sales, traffic to the company’s website, app downloads, etc., as relevant).

  • How can the early traction be accelerated?

  • What has been the principal reasons for the early traction?


  • Is the startup executing well by establishing systems and processes to continuously improve this core delivery of value to customers?


  • What are the company’s three-year projections?

  • Are the financial statements adequate & realistic / easy to understand? 

  • What are the key assumptions underlying your projections?


  • What do you see as the principal risks to the business?

  • What legal risks do you have?

  • Do you have any regulatory risks?

  • Are there any product liability risks?

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